The 16 Best Shopping Districts in Seoul

For those looking for the ultimate shopping experience in Seoul, there are a plethora of vibrant districts to explore. From luxury boutiques to trendy street markets, Seoul has something for every shopper's taste. Whether you're seeking the latest fashion trends or unique souvenirs, the shopping districts in Seoul offer a diverse array of options to satisfy your retail cravings.
When it comes to choosing the best shopping district in Seoul, factors such as variety, price range, and ambiance all come into play. To help you make an informed decision, here is a list of the top 16 shopping districts in Seoul:
- Myeongdong - A hub for skincare and fashion
- Garosu-gil - Known for its trendy boutiques and cafes
- Dongdaemun - A paradise for fashionistas
- Hongdae - Home to indie brands and vibrant street art
- Gangnam - Upscale shopping and entertainment district
- Insa-dong - Perfect for traditional Korean crafts and souvenirs
- Itaewon - A melting pot of global influences
- Cheongdam-dong - Luxury shopping destination
- Apgujeong - Trendy boutiques and upscale restaurants
- Samcheong-dong - Charming district with unique shops
- Seoul Station - Convenient shopping near transportation hub
- Express Bus Terminal - Huge underground shopping mall
- Seocho-gu Office - Emerging shopping district with a mix of brands
- Jongno - Traditional markets and historical charm
- Sinsa-dong - Fashion-forward boutiques and cafes
- Yongsan - Electronics and gaming paradise
- 1. Times Square, Seoul
- 2. Hongdae Shopping Street
- 3. IFC Mall
- 4. Ssamziegil
- 5. LOTTE MALL Eunpyeong
- 6. Myeongdong Underground Shopping Center
- 7. Mecenatpolis
- 8. LOTTE OUTLETS Seoul Station
- 9. Myeondong Shopping Street
- 10. Dongdaemun Shopping Complex, Seoul
- 11. Myenongdong Main shopping Street And Area
- 12. Myeong-dong Underground Shopping Center
- 13. Hoehyeon Underground Shopping Center
- 14. Noon Square
- 15. Dongdaemun Underground Shopping Center
- 16. Fashion Area

- Monday: 10:30 AM–10 PM
- Tuesday: 10:30 AM–10 PM
- Wednesday: 10:30 AM–10 PM
- Thursday: 10:30 AM–10 PM
- Friday: 10:30 AM–10 PM
- Saturday: 10:30 AM–10 PM
- Sunday: 10:30 AM–10 PM
1. Times Square, Seoul
Information and Reviews
- I had a lot of fun shopping here. The mall was very nice! Lots of great shops and cute things to see. I came here to see if there was a cute passport cover. My favorite was the customizable music boxes. They are so delicate, intricate, and pretty! Wish I had my room in my luggage to get one.
- Huge mall with high-end stores and a food court. There is also a play area for the kids and several entertainment facilities! Highly recommended if you are in this area of Seoul!
- This place is wonderful! Every high-end store you can think of. The restaurants offer authentic Korean cuisines without the overly priced products. Definitely a must when you visit. One of the best malls I’ve seen ever.
- Great location, recommended for shopping and coffee. The food in the basement is also great. A must while visiting Seoul.
From arcade games to high-end stores, Times Square, Seoul ensures a delightful shopping experience for all visitors. With wheelchair-accessible features and a variety of offerings, this shopping mall stands out as a top destination in Seoul.

- Monday: 10 AM–11 PM
- Tuesday: 10 AM–11 PM
- Wednesday: 10 AM–11 PM
- Thursday: 10 AM–11 PM
- Friday: 10 AM–11 PM
- Saturday: 10 AM–11 PM
- Sunday: Open 24 hours
2. Hongdae Shopping Street
Information and Reviews
- A full day can be well spent exploring the variety of shops and enjoying a meal or snack at one of the many eateries.
- Visitors can enjoy watching buskers perform, shopping for fashionable apparel, and even visiting a noraebang (karaoke room).
- The street is lined with stylish apparel stores, toy claw catcher shops, and plenty of BBQ stalls, offering a diverse range of experiences.
- Customers have also praised the street for its cleanliness, lively atmosphere, and the abundance of cheap items available for purchase, making it a must-visit destination in Seoul.

- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
3. IFC Mall
Information and Reviews
- Slightly less crowded mall adjacent to the Hyundai department store, pet-friendly, great selection of restaurants, and delicious desserts
- Amazing architecture, fabulous interior decoration, sleek and clean layout, high-end and affordable stores, vast variety of food restaurants
- Great for window shopping, pets allowed, excellent selection of restaurants in the cafeteria, located in the heart of Yeouido
- Surprisingly located underground, ideal for shopping, coffee, and enjoying clean and amazing food
With a Rating of 4.4 out of 5 based on 1663 customer reviews, visitors rave about the mall's ambiance, wide range of dining options, and convenient location. Whether you're looking to shop, dine, or simply stroll around, IFC Mall provides a memorable and enjoyable experience for all.

- Monday: 10:30 AM–8:30 PM
- Tuesday: 10:30 AM–8:30 PM
- Wednesday: 10:30 AM–8:30 PM
- Thursday: 10:30 AM–8:30 PM
- Friday: 10:30 AM–8:30 PM
- Saturday: 10:30 AM–8:30 PM
- Sunday: 10:30 AM–8:30 PM
4. Ssamziegil
Information and Reviews
- Lovely mall with a large variety of small artisan shops, great for gifts and hangouts.
- Wide selection of independent stalls selling unique arts and items.
- Offers interactive craft activities for families and personalized stamp making.
- Charming maze-like complex filled with creativity, culture, and a vibrant atmosphere.
Whether you are looking for traditional Korean souvenirs, whimsical crafts, or an interactive day out, Ssamziegil promises a tranquil and rejuvenating escape from the hustle and bustle of city life. Explore the diverse selection of shops, galleries, and cafes, and immerse yourself in the essence of Seoul's vibrant spirit.

- Monday: 10:30 AM–10 PM
- Tuesday: 10:30 AM–10 PM
- Wednesday: 10:30 AM–10 PM
- Thursday: 10:30 AM–10 PM
- Friday: 10:30 AM–10 PM
- Saturday: 10:30 AM–10 PM
- Sunday: 10:30 AM–10 PM
5. LOTTE MALL Eunpyeong
Information and Reviews
- Great place with everything you need, from dining options to entertainment activities.
- Good shopping experience with many shops to choose from.
- Large and nice mall with a huge variety of goods.
- Well laid out facility with a highlight being the Lotte Supermarket in the basement.
With a rating of 4.1, LOTTE MALL Eunpyeong continues to attract visitors looking for a memorable shopping experience in Seoul.

- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
6. Myeongdong Underground Shopping Center
Information and Reviews
- Customers enjoy the variety of shops offering affordable and trendy options.
- Visitors appreciate the convenience of having food stalls and eateries within the center.
- Many shoppers highlight the reasonable prices and good quality of items, such as socks, jackets, and pants.
- Some caution potential customers about possible price discrepancies and advise exercising caution while making purchases.
With 4287 reviews and a 4.1 rating, the Myeongdong Underground Shopping Center is a popular choice for those looking for a vibrant shopping experience in Seoul.

7. Mecenatpolis
Information and Reviews
Customers have left 2358 reviews with an average rating of 4.1 stars. Here are some key takeaways from their feedback:
- Honestly, this mall has a unique design that can be disorienting, but it hosts a wide variety of shopping options from around the world. The photos are impressive, even if finding your way around can be challenging.
- Visitors noted that the mall is open-air, a bit dated, and lacks major attractions beyond stores like Uniqlo and Muji. They suggest considering other larger malls in Seoul.
- Shoppers found common shops and products at Mecenatpolis, with limited standout options. They appreciated the presence of a Homeplus mart but felt the decorations were lackluster.
- Many praised the mall's layout, the convenience of having a Homeplus underground, and the easy access to public transportation. The surrounding office towers, diverse dining options, and boutique stores were highlights as well.
If you're looking for a diverse shopping experience with a variety of dining options and boutique stores, Mecenatpolis is a must-visit destination.

- Monday: 10:30 AM–9 PM
- Tuesday: 10:30 AM–9 PM
- Wednesday: 10:30 AM–9 PM
- Thursday: 10:30 AM–9 PM
- Friday: 10:30 AM–9 PM
- Saturday: 10:30 AM–9 PM
- Sunday: 10:30 AM–9 PM
8. LOTTE OUTLETS Seoul Station
Information and Reviews
Customers have raved about their experiences at LOTTE OUTLETS Seoul Station:
- Spacious walkways make it easy for luggage movement
- Convenient global service room for tax refund and luggage storage
- Helpful staff providing free gifts and discounts
With over 3000 reviews, it's clear that this outlet mall is a favorite among locals and tourists alike. Shopping, dining, and relaxing are all possible at LOTTE OUTLETS Seoul Station, making it a must-visit destination for all.

- Monday: Open 24 hours
- Tuesday: Open 24 hours
- Wednesday: Open 24 hours
- Thursday: Open 24 hours
- Friday: Open 24 hours
- Saturday: Open 24 hours
- Sunday: Open 24 hours
9. Myeondong Shopping Street
Information and Reviews
- So much to see, so much to shop, so much to do here. Take your time, enjoy and stroll around. Make sure to compare prices before making a purchase.
- Great place for street food and shopping. Clean streets with lots of lighting. Good place to buy socks, clothing, and cosmetic products.
- A must-visit place for tourists who enjoy street foods, beauty products, clothes, and shoes.
- Wonderful selection of tourist shops, friendly staff, and an amazing environment for experiencing street food and shopping.
Experience the vibrant atmosphere, diverse selection of shops, and delicious street food at Myeondong Shopping Street during your visit to Seoul.

- Monday: 7 AM–6 PM
- Tuesday: 7 AM–6 PM
- Wednesday: 7 AM–6 PM
- Thursday: 7 AM–6 PM
- Friday: 7 AM–6 PM
- Saturday: 7 AM–6 PM
- Sunday: Closed
10. Dongdaemun Shopping Complex, Seoul
Information and Reviews
- One customer mentions that the complex is not the best place for fashion shopping, as the clothing mostly caters to seniors. However, there are stands selling hats, caps, belts, and other accessories.
- Another visitor highlights the variety of yarns and notions available, making it a great destination for craft enthusiasts.
- A satisfied shopper praises the competitive prices, vast selection of stalls, and numerous dining options within the complex, recommending it as the ultimate shopping spot in Korea.
- One customer notes that the market is primarily focused on sewing materials, such as ribbons, leathers, cotton, nylon, and laces, making it a paradise for DIYers.
If you are looking for a one-of-a-kind shopping experience in Seoul or need to stock up on sewing supplies, Dongdaemun Shopping Complex is the place to go!

11. Myenongdong Main shopping Street And Area
Information and Reviews
Customers have left 16 reviews with an average rating of 4.6 stars. Here are some key points from their feedback:
- This is a must-visit place in Seoul, with a wide range of shops, restaurants, and street food options to explore.
- Great place for shopping and trying out delicious BBQ.
- Discounts are available for bulk purchases, and there are options for high-end branded skincare products.
- A vibrant and lively atmosphere, perfect for both day and night visits, with a diverse range of food choices.
Experience the excitement and variety that Myeongdong Main Shopping Street and Area has to offer during your visit to Seoul!

12. Myeong-dong Underground Shopping Center
Information and Reviews
Customers have praised this underground shopping center for its convenient location, diverse range of shops, and great bargains. Some key points from customer reviews include:
- Convenient access through Lotte Department Store food court.
- Wide variety of shops with different products.
- Great place for bargain hunting.
- Unique opportunity to take photos in traditional Korean clothing.

13. Hoehyeon Underground Shopping Center
Information and Reviews
Customers have highlighted the following key points in their reviews:
- Large selection of vinyl records and CDs
- Clean and well-maintained environment
- Friendly and helpful shop owners
- Great place for unique finds like silver coins, stamps, and paper money
Visit this bustling underground shopping center to explore its wide range of offerings and enjoy a memorable shopping experience.

- Monday: 11 AM–10 PM
- Tuesday: 11 AM–10 PM
- Wednesday: 11 AM–10 PM
- Thursday: 11 AM–10 PM
- Friday: 11 AM–10 PM
- Saturday: 11 AM–10 PM
- Sunday: 11 AM–10 PM
14. Noon Square
Information and Reviews
Customers rave about Noon Square for several reasons:
- Great selection of top-notch brands like Nike, Zara, and Spao
- Convenient access to a CGV cinema for movie buffs
- Ample dining options and street food vendors
Among the positive reviews, one customer mentioned, "I visited this place twice during my trip for food and gifts. This has to be on your 'places to visit.' The food, the shopping; it's all A1! Have you ever finished shopping and were immediately greeted with the option of food?"
If you're looking for a one-stop destination for shopping, dining, and entertainment, Noon Square has you covered. Plan your visit today and experience the vibrant atmosphere for yourself!

- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
15. Dongdaemun Underground Shopping Center
Information and Reviews
Customer reviews rave about the unique shopping experience at Dongdaemun Underground Shopping Center. Here are some key points from recent patrons:
- Fashion malls with cheaper clothing options
- Varied traditional Korean clothing selection
- Convenient location with access to subway stations
- Friendly vendors offering blankets, hanboks, and more
Visit this vibrant shopping destination to immerse yourself in the rich culture and unique offerings of Seoul.
16. Fashion Area
Information and Reviews
The highlight of Fashion Area is its diverse selection of stores, catering to different styles and budgets. Customers can browse through boutique shops, flagship stores, and international chains, all conveniently located under one roof. The mall's convenient hours make it a popular destination for shoppers looking to update their wardrobe or pick up the latest fashion trends.
While details may vary, customers have praised Fashion Area for its modern facilities, convenient location, and variety of shopping options. Some key points from customer reviews include:
- Spacious and well-lit shopping environment
- Easy access to public transportation
- Diverse range of stores catering to different tastes
Experience the best of fashion in Seoul at Fashion Area, where style meets convenience in the heart of the city.
Map of Shopping Districts in Seoul
Discover the vibrant shopping districts of Seoul, where trendsetters and fashionistas flock to find the latest styles and hottest deals. From luxury boutiques to eclectic street markets, Seoul has something for every shopper. Use this handy map to navigate the city's best shopping districts and make the most of your retail therapy experience.
How many shopping districts are there in Seoul?
Seoul is known for its extensive shopping districts, catering to a wide range of tastes and preferences. There are several popular shopping districts in Seoul, each offering a unique shopping experience. Some of the most famous shopping districts in Seoul include Myeongdong, Dongdaemun, Insadong, Gangnam, and Hongdae.
Myeongdong is famous for its fashionable clothing stores, cosmetics shops, and street food stalls. Dongdaemun is a popular destination for wholesale shopping, with numerous malls and markets selling everything from fabrics to electronics. Insadong is known for its traditional Korean crafts and souvenirs, while Gangnam is renowned for its luxury boutiques and upscale shopping centers. Hongdae is a bustling neighborhood with unique independent stores, trendy boutiques, and quirky fashion outlets.
Which shopping district in Seoul is best for fashion enthusiasts?
For fashion enthusiasts, Myeongdong and Dongdaemun are must-visit shopping districts in Seoul. Myeongdong is a mecca for fashion-forward individuals, offering a wide array of clothing stores, beauty boutiques, and accessory shops. From Korean streetwear to international brands, shoppers can find a diverse selection of clothing and accessories in Myeongdong.
Dongdaemun, on the other hand, is famous for its wholesale fashion market, with numerous malls and shopping centers selling affordable and trendy clothing. Fashionistas can explore the latest trends, shop for unique pieces, and even get custom-made garments in Dongdaemun. This district is a paradise for those looking for fashionable items at competitive prices.
What are some unique shopping experiences in Seoul?
Seoul offers a variety of unique shopping experiences that cater to different interests and preferences. If you're looking for traditional Korean crafts and souvenirs, a visit to Insadong is a must. This quaint district is filled with galleries, antique shops, and artisanal boutiques where you can find one-of-a-kind items to bring back home.
For those interested in luxury shopping, Gangnam is the place to be. This upscale district is home to high-end boutiques, designer stores, and exclusive shopping centers where you can indulge in luxurious shopping experiences. Whether you're looking for fashion from renowned designers or sophisticated accessories, Gangnam has it all.
What are the dining options like in Seoul's shopping districts?
Seoul's shopping districts offer a diverse range of dining options to satisfy every palate. From traditional Korean cuisine to international flavors, shoppers can find a variety of restaurants, cafes, and eateries in the city's shopping districts. Myeongdong, for example, is famous for its street food stalls serving popular Korean snacks such as tteokbokki and hotteok.
Dongdaemun also boasts a vibrant food scene, with food courts, cafes, and restaurants serving a mix of Korean and international dishes. Visitors can enjoy a leisurely meal or grab a quick bite in between shopping sprees in this bustling district. Whether you're craving local specialties or global cuisine, Seoul's shopping districts have something for everyone.
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