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The 16 Best Shopping Spots in Seoul, South Korea

For the avid shopper looking for the perfect destination, Seoul, South Korea offers a plethora of options to satisfy any retail craving. With its vibrant street markets, high-end luxury boutiques, and trendy concept stores, Seoul is a shopaholic's paradise.

From the bustling streets of Myeongdong to the upscale shops in Gangnam, Seoul has something for every budget and style. Whether you're in search of the latest fashion trends, beauty products, or unique souvenirs, Seoul has it all.

Embark on a shopping adventure and explore the vibrant shopping scene in Seoul with our guide to The 16 Best Shopping Spots in Seoul, South Korea.

How this guide is ordered

Whether you live in Seoul or are just passing through, these shopping spots were chosen to make your search easier: skilled at what they do, praised by their customers, simple to track down and never too far away.

Paid promotion is available, so certain businesses may appear more prominently.

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#1
Times Square, Seoul
4.53,074 reviews
#2
IFC Mall
4.41,663 reviews
#3
Myeongdong Underground Shopping Center
4.14,287 reviews

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Compare 16 local options

Times Square, Seoul#1
What stands out

  • I had a lot of fun shopping here. The mall was very nice! Lots of great shops and cute things to see. I came here to see if there was a cute passport cover. My favorite was the customizable music boxes. They are so delicate, intricate, and pretty! Wish I had my room in my luggage to get one.

  • Huge mall with high end stores and a food court. There is also a play area for the kids and several entertainment facilities! Highly recommended if you are in this area of Seoul!

  • This place is wonderful! Every high end store you can think of. The restaurants offer authentic Korean cuisines without the overly priced products. Definitely a must when you visit. One of the best malls I’ve seen ever.

  • Great location, recommended for shopping and coffee. The food in the basement is also great. A must while visiting Seoul.

Times Square, Seoul

4.53,074 reviews
15 Yeongjung-ro, Yeongdeungpo District, Seoul, South Korea

Times Square, Seoul is a popular shopping mall located in Seoul, South Korea. It offers a wide range of services and amenities to cater to the needs of its customers. The mall features arcade games for entertainment and is equipped with facilities such as a wheelchair-accessible car park and wheelchair-accessible entrance to ensure accessibility for all visitors.

With a rating of 4.5 stars, Times Square has received glowing reviews from its customers. Some key points highlighted in the reviews include:

Customers have lauded the mall for its high-end stores, diverse dining options, and entertainment facilities. If you're in Seoul and looking for a premium shopping experience, Times Square is a must-visit destination.

IFC Mall, Seoul#2
What stands out

  • Slightly less crowded mall right beside the Hyundai department store. Pet-friendly, great selection of restaurants, and delicious desserts!

  • Very modern with a wide variety of restaurants and cafes with flavors from all over the world.

  • A giant, spacious mall in the middle of Yeouido that has everything you need, including a nice variety of food options in the food court.

  • The architecture is amazing, with fabulous interior decoration, high-end and affordable stores, a vast variety of food restaurants, and easy accessibility from the subway station.

IFC Mall

4.41,663 reviews
10 Gukjegeumyung-ro, Yeongdeungpo District, Seoul, South Korea

IFC Mall is a renowned shopping mall located in Seoul, South Korea. This modern establishment offers a wide array of services and features to cater to every customer's needs. With a rating of 4.4 stars, it's no surprise that customers have left rave reviews about their experiences at this mall.

Customers have praised the IFC Mall for its great layout, pet-friendly environment, excellent selection of restaurants, and the overall enjoyable shopping experience. Visit this stylish and customer-friendly mall to indulge in a remarkable shopping spree and dining experience!

Myeongdong Underground Shopping Center, Seoul#3
What stands out

  • Visitors appreciate the vast selection of items available, including affordable and trendy options.

  • Many customers highlight the convenience of the center's connection to Myeongdong Station and its easily accessible location.

  • The center is praised for its reasonable prices, making it a budget-friendly shopping destination.

Myeongdong Underground Shopping Center

4.14,287 reviews
124 Toegye-ro, Jung District, Seoul, South Korea

Myeongdong Underground Shopping Center is a bustling shopping mall located in the heart of Seoul, South Korea. Offering a variety of shops ranging from k-pop merchandise to trendy clothing, beauty products, and souvenirs, this underground center is a shopper's paradise.

With a rating of 4.1 based on 4287 reviews, customers describe the Myeongdong Underground Shopping Center as a place with plenty of options, friendly shop owners, and a vibrant atmosphere. Whether you're looking for clothing, accessories, or a quick bite to eat, this shopping center has something for everyone.

LOTTE OUTLETS Seoul Station#4
What stands out

  • Great spot and outlet store, reminiscent of a large airport terminal with plenty of dining, shopping, and relaxation options. The facilities are impeccable.

  • Spacious walkways make it easy for moving luggage, and the tax refund process is smooth. Ideal for waiting for trains.

  • Accessible location connected to Seoul Station, great service, and convenient tax refund services.

  • Convenient global service room for luggage storage and tax refunds.

LOTTE OUTLETS Seoul Station

4.03,412 reviews
405 Hangang-daero, Yongsan District, Seoul, South Korea

LOTTE OUTLETS Seoul Station is a bustling outlet mall located in the heart of Seoul, South Korea. With a convenient location near Seoul Station, this shopping destination offers a myriad of services and amenities for visitors to enjoy. Customers can take advantage of in-store shopping, wheelchair-accessible entrances, and amenities like clean toilets.

The reviews for LOTTE OUTLETS Seoul Station speak volumes about the positive experiences patrons have had:

These glowing reviews highlight the convenience, accessibility, and excellent customer service provided by LOTTE OUTLETS Seoul Station. Whether you're a local resident or a tourist, this outlet mall is a must-visit destination for all your shopping needs.

Myeondong Shopping Street, Seoul#5
What stands out

  • So much to see, shop, and do in one place

  • Great spot for street food and shopping

  • Must-visit destination for tourists seeking variety

  • Wonderful selection of shops, friendly staff, and exciting environment

Myeondong Shopping Street

4.2949 reviews
1-5 Myeong-dong, Jung District, Seoul, South Korea

Myeondong Shopping Street: is a bustling shopping mall located in the heart of Seoul, South Korea. The street is known for its vibrant atmosphere and wide array of shops, ranging from trendy boutiques to traditional Korean stores.

Customers have praised Myeondong Shopping Street for several key reasons:

With a solid rating of 4.2 out of 5 and nearly 950 reviews, this iconic shopping destination continues to attract visitors from all over the world. So why not immerse yourself in the vibrant culture of Myeondong Shopping Street today?

M PLAZA, Seoul#6
What stands out

  • The rooms are clean and well maintained, with a nearby convenience store for added convenience.

  • Best jjimdak in Seoul with a good quality/price ratio and friendly staff.

  • The mall offers a good selection of restaurants, but its location may seem unusual for a "Seoul global center."

M PLAZA

4.2361 reviews
27 Myeongdong 8-gil, Jung District, Seoul, South Korea

M PLAZA is a popular shopping mall located in Jung District, Seoul, South Korea. Offering a wide range of shops, restaurants, and services, M PLAZA provides a convenient and enjoyable shopping experience for visitors.

Key features and services include a wheelchair-accessible entrance for enhanced accessibility. The mall is known for its clean and well-maintained facilities, making it a comfortable environment for all patrons. Additionally, M PLAZA houses a variety of stores, restaurants, and even a Korea culture center where visitors can dress up in traditional costumes for free.

Customer reviews highlight several key points:

Whether you're looking to shop, dine, or simply explore, M PLAZA is a must-visit destination in Seoul for locals and tourists alike.

DOOTA Mall, Seoul#7
What stands out

  • A landmark in Dongdaemun with a variety of sportswear brands available, though discounts may be limited.

  • An enjoyable experience with friendly and multilingual staff, a wide array of food options, and refreshing drinks.

  • A great location in the bustling Dongdaemun area, offering a unique shopping experience compared to other malls.

  • Clean and well-organized, providing a positive first-time shopping experience in Korea.

DOOTA Mall

4.1600 reviews
275 Jangchungdan-ro, Jung District, Seoul, South Korea

DOOTA Mall is a renowned shopping mall located in the heart of Seoul, South Korea. Known for its diverse range of stores and amenities, DOOTA Mall caters to a wide range of customers looking for the latest trends and best deals.

This mall boasts an array of wheelchair-accessible features that ensure all visitors can enjoy a comfortable shopping experience. Additionally, guests can easily make payments with debit cards and NFC mobile payments at their convenience.

With a rating of 4.1 based on 600 reviews, it's no surprise that customers have raved about DOOTA Mall. Here are some key points from recent patrons:

For a memorable and convenient shopping experience in Seoul, look no further than DOOTA Mall.

Living Inc., Seoul#8
What stands out

  • Customers praise the wide range of products available at Living Inc.

  • The excellent customer service provided by the staff is highly appreciated.

  • The convenient location of the shopping mall makes it easily accessible.

Living Inc.

5.02 reviews
South Korea, Chungmuro 1(il)-ga, 50-10 KR 서울특별시 중구 ga Living Inc.

Living Inc. is a renowned shopping mall located in South Korea, specifically in Chungmuro 1(il)-ga. The business has gained a stellar reputation with a perfect 5.0 rating based on customer reviews.

With a focus on providing top-notch shopping experiences, Living Inc. continues to satisfy its customers and remains a popular choice for those looking for a diverse selection of products.

HelloAPM, Seoul#9
What stands out

  • Some items seem overpriced and bargaining might not be fruitful.

  • There are great options for clothes and accessories, especially for retail purposes.

  • One visitor noted the significant price difference when comparing items to other stores like Lotte Mart.

  • Visitors should aim to arrive before 9-10 pm to ensure access to all stalls.

HelloAPM

3.81,599 reviews
253 Jangchungdan-ro, Jung District, Seoul, South Korea

HelloAPM is a bustling shopping mall located in Seoul, South Korea. This spot is not just your ordinary shopping destination, but a hub of activity where visitors can find a variety of options to fulfill their shopping needs.

Customers have left 1599 reviews with an average rating of 3.8. A few key points from the reviews include:

Whether you are looking for unique souvenirs, trendy clothing, or simply want to immerse yourself in a vibrant shopping atmosphere, HelloAPM has something for everyone. With services catering to wheelchair accessibility and various payment options including debit cards, this shopping mall aims to provide a seamless experience for all visitors. Visit HelloAPM today and discover the diverse shopping opportunities it has to offer!

Hoehyeon Underground Shopping Center, Seoul#10
What stands out

  • Customers praise the center for its vast selection of vinyl records and CDs, making it a haven for music enthusiasts.

  • The shopping center is lauded for its cleanliness and organization, setting it apart from other underground shopping destinations in the area.

  • Visitors commend the shop owners for their helpfulness and expertise, especially when it comes to assisting customers in finding specific items.

Hoehyeon Underground Shopping Center

4.615 reviews
Chungmuro 1(il)-ga, Jung District, Seoul, South Korea

Hoehyeon Underground Shopping Center is a bustling shopping mall located in Chungmuro 1(il)-ga, Jung District, Seoul, South Korea. With a rating of 4.6 based on 15 reviews, this underground gem offers a variety of unique products and services that keep customers coming back for more.

Whether you're looking for rare music records, vintage books, or unique souvenirs, Hoehyeon Underground Shopping Center is the go-to spot for those seeking a one-of-a-kind shopping experience. Visit today and immerse yourself in a world of hidden treasures waiting to be discovered.

Noon Square, Seoul#11
What stands out

  • Super fun and busy market area. Great place to grab some street food and do some shopping.

  • There are top brands available for shopping like Nike, Zara, and Spao, as well as a CGV for watching movies.

  • This building offers tax rebate services and a variety of well-known brands for shoppers.

  • A diverse range of brands can be found in this shopping space, with plenty of street food options outside the building.

Noon Square

4.2123 reviews
14 Myeongdong-gil, Jung District, Seoul, South Korea

Noon Square is a bustling shopping mall located in the heart of Seoul, South Korea. Boasting a 4.2 rating, it offers a wide range of services and amenities to cater to every shopper's needs.

Customers have praised Noon Square for its vibrant atmosphere and excellent selection of shops and eateries. Some key points from customer reviews include:

With amenities such as wheelchair-accessible car park and entrance, Noon Square aims to provide a comfortable and enjoyable shopping experience for all visitors. So, next time you're in Seoul, make sure to check out Noon Square for a memorable shopping and dining experience!

DDP Fashion Mall, Seoul#12
What stands out

  • Customers appreciate the clean and spacious environment of the mall, making it a comfortable place to shop.

  • The availability of a variety of fashionable clothes at reasonable prices has impressed many visitors.

  • Visitors also enjoy the diverse range of options available, from trendy stores to a great food area within the mall.

DDP Fashion Mall

4.0307 reviews
22 Majang-ro, Jung District, Seoul, South Korea

DDP Fashion Mall is a bustling shopping mall located in Seoul, South Korea. Known for its modern facilities and trendy stores, this mall offers a wide range of shopping options to cater to every style and budget. With a rating of 4.0 based on 307 reviews, customers have shared their positive experiences about the mall.

Whether you are looking for the latest fashion trends or simply want to enjoy a day of shopping, DDP Fashion Mall has something for everyone. Come and explore this vibrant shopping destination in the heart of Seoul!

Dongdaemun Underground Shopping Center, Seoul#13
What stands out

  • Fashion malls with affordable clothing options, but may appear local and less fashionable.

  • Enjoyable variety shows and traditional Korean clothing available for purchase.

  • Plenty of shops selling curtains, fabrics, and custom-made services.

  • Friendly vendors selling blankets, hanboks, and other clothing items.

Dongdaemun Underground Shopping Center

4.0262 reviews
Jongno 6(yuk)-ga, Jongno District, Seoul, South Korea

Dongdaemun Underground Shopping Center is a popular shopping mall located in Jongno District, Seoul, South Korea. This vibrant shopping center offers a wide variety of shops selling everything from traditional Korean clothing to curtains and fabrics, including custom-made services.

Customers have shared their experiences, highlighting the following key points:

With a rating of 4.0 stars, Dongdaemun Underground Shopping Center is a must-visit destination for those looking to experience traditional Korean culture through shopping and entertainment.

Apm Place Shopping Centre, Seoul#14
What stands out

  • Some vendors are unfortunately rude, so it may not be the best place to visit unless you are there for business purposes.

  • There are kind-hearted merchants who offer flexibility in purchasing options, making it a good place to shop for presents.

  • There is a wide variety of women's fashion on 8 floors, mostly catering to young women with small to medium sizes.

  • Customers have praised the quality of clothing and the unique styles offered at the mall.

Apm Place Shopping Centre

3.8552 reviews
276 Eulji-ro, Jung District, Seoul, South Korea

Apm Place Shopping Centre is a popular shopping mall located in Seoul, South Korea. With its 8 PM to 5 AM operating hours on most days, this mall offers a unique shopping experience for night owls and late shoppers.

Customers have left 552 reviews with an average rating of 3.8 stars. Here are some key points summarizing their experiences:

Accessibility features such as Wheelchair-accessible car park and Wheelchair-accessible entrance make Apm Place Shopping Centre inclusive for all visitors.

Hoehyeon Underground Shopping Center, Seoul#15
What stands out

  • Customers appreciate the historical charm of the shopping center, reminiscing about the past and feeling a sense of nostalgia.

  • Many visitors enjoy the relaxed shopping experience and find it a convenient place to browse and shop.

  • Some reviewers mention the unique offerings such as coin and stamp collecting shops, as well as stores selling vintage vinyl records.

Hoehyeon Underground Shopping Center

3.870 reviews
South Korea, Seoul, Jung District, 서울특별시 충무로1가 충무로1가 50-10번지 회현지하상가 3호 Hoehyeon Underground Shopping Center

Hoehyeon Underground Shopping Center offers a variety of shopping experiences in South Korea, Seoul, Jung District. With a rating of 3.8, the shopping mall has received positive reviews from customers.

Explore the underground shops and immerse yourself in a blend of old-world charm and modern convenience at Hoehyeon Underground Shopping Center.

Migliore, Seoul#16
What stands out

  • Some of Front staff cannot speak English.

  • This is quite a big Dept. Store, right at the exit of Myeongdong Subway Station. The quality and prices were not up to par for some customers.

  • Beautiful place with a great location.

  • Nice place to stop by and grab some cheap things and foods.

Migliore

3.778 reviews
115 Toegye-ro, Jung District, Seoul, South Korea

Migliore is a bustling shopping mall located in the heart of Seoul, South Korea. With a rating of 3.7 stars, it has garnered the attention of many shoppers looking for a diverse range of products. The mall is known for its accessibility with features like a Wheelchair-accessible entrance.

Customers have left a mix of reviews, offering insight into their experiences at Migliore. Here are some key points summarized:

Whether you are looking for trendy fashion items or simply want to explore unique finds, Migliore has something for everyone. Visit today and experience the vibrant shopping scene in Seoul.

Summary

The comparison at a glance

#BusinessRatingReviews
#1Times Square, Seoul 4.53,074
#2IFC Mall 4.41,663
#3Myeongdong Underground Shopping Center 4.14,287
#4LOTTE OUTLETS Seoul Station 4.03,412
#5Myeondong Shopping Street 4.2949
#6M PLAZA 4.2361
#7DOOTA Mall 4.1600
#8Living Inc. 5.02
#9HelloAPM 3.81,599
#10Hoehyeon Underground Shopping Center 4.615
#11Noon Square 4.2123
#12DDP Fashion Mall 4.0307
#13Dongdaemun Underground Shopping Center 4.0262
#14Apm Place Shopping Centre 3.8552
#15Hoehyeon Underground Shopping Center 3.870
#16Migliore 3.778

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Map and areas

Map of Shopping Spots in Seoul, South Korea

Explore the bustling city of Seoul, South Korea and all it has to offer in terms of shopping. From luxury department stores to traditional markets, there is something for every shopper's preference. Use the map below to navigate through the various shopping districts and find the best deals and must-visit shops in this vibrant city.

How to choose Shopping Spots in Seoul

  1. Variety of shopping options.
  2. Diverse range of prices.
  3. Unique fashion trends.
  4. High-end luxury boutiques.

Frequently asked questions

What are the best shopping districts in Seoul?

Seoul is a shopaholic's paradise with numerous shopping districts catering to different tastes and budgets. The most popular shopping districts in Seoul include Myeongdong, known for its trendy fashion boutiques and cosmetic shops; Insadong, where you can find traditional Korean crafts and antiques; Dongdaemun, a 24-hour shopping district offering a wide range of clothing, accessories, and fabric; and Gangnam, famous for its upscale designer boutiques and luxury brands. Don't forget to visit the bustling Hongdae area, popular among young fashion enthusiasts for its indie boutiques and street fashion. In addition to these popular districts, Seoul also boasts numerous shopping malls and department stores, such as Lotte Department Store in Myeongdong, Times Square in Yeongdeungpo, and COEX Mall in Gangnam. Whether you're looking for high-end designer labels or budget-friendly finds, Seoul has something for everyone.

What are the must-buy items in Seoul?

Seoul is known for its K-beauty products, so make sure to stock up on popular Korean skincare brands like Innisfree, Etude House, and Missha. Don't miss out on purchasing K-pop merchandise, from albums and posters to fan goods featuring your favorite idols. For a taste of Korea, pick up some traditional hanbok or Korean snacks like ddeokbokki and kimchi to take home with you. If you're a fashion enthusiast, invest in some trendy Korean streetwear or designer pieces from local brands like Charm's or Jain Song. And lastly, don't forget to buy some Korean ginseng or red ginseng, known for its health benefits and high quality in Korea.

What are the shopping hours in Seoul?

Shopping hours in Seoul vary by location and type of store, but generally, most shops are open from around 10 am to 9 or 10 pm. Department stores and shopping malls typically operate from 10 am to 8 or 9 pm on weekdays, with extended hours until 10 pm on weekends. Some areas like Dongdaemun are known for their late-night shopping scene, with many shops staying open until the early hours of the morning. Keep in mind that smaller boutique stores or independent shops may have different operating hours, so it's a good idea to check in advance if you plan to visit a specific store. Additionally, many convenience stores and grocery stores in Seoul are open 24 hours, making it convenient for late-night shopping or last-minute purchases.

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