The 16 Best Korean Beauty Products in Seoul

Exploring the world of Korean beauty products in Seoul is an exciting journey filled with endless options and innovative skincare solutions. From sheet masks to essences, Seoul is a mecca for beauty enthusiasts looking to achieve radiant and youthful skin.
For those searching for the best Korean beauty products in Seoul, it's important to compare and contrast the various options available. Whether you're looking for hydrating toners, brightening serums, or nourishing creams, Seoul has something for everyone.
- Wide variety of skincare products
- Expert advice from beauty consultants
- Cutting-edge beauty technology
- Convenient location in Seoul
When it comes to finding the perfect Korean beauty products in Seoul, look no further than the following list of the 16 best options available in the city.
- 1. ALL MASK STORY No.4
- 2. Olive Young Myeongdong Town
- 3. Sulwhasoo SPA Flagship Store
- 4. Oshen Skin
- 5. Royal Skin
- 6. Hooks Korea Co.
- 7. Queen Holiday
- 8. Pyunkang Yul
- 9. 프리티스킨 월드점
- 10. THE FACE SHOP
- 11. Korea Awesome Skincare
- 12. PRETTYSKIN 1st Store
- 13. Olive Young Myeongdong Station Branch
- 14. Chosungah Beauty
- 15. K-Beauty Shop
- 16. K-Beauty Shop

- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
1. ALL MASK STORY No.4
Information and Reviews
- Customers rave about the amazing customer experience provided by knowledgeable and helpful staff.
- They appreciate the competitive prices and good promotions available at the store.
- The incredible service, variety of products, and excellent pricing are commendable according to reviews.
Visit ALL MASK STORY No.4 to indulge in top-quality cosmetics and receive expert advice for all your skincare needs.

- Monday: 10 AM–10:30 PM
- Tuesday: 10 AM–10:30 PM
- Wednesday: 10 AM–10:30 PM
- Thursday: 10 AM–10:30 PM
- Friday: 10 AM–10:30 PM
- Saturday: 10 AM–10:30 PM
- Sunday: 10 AM–10:30 PM
2. Olive Young Myeongdong Town
Information and Reviews
With a rating of 4.3, based on 2535 reviews, customers have shared their experiences. Here are some key points from their feedback:
- Spacious store with a variety of products and testers available.
- Helpful and English-fluent staff members.
- Fast-moving payment queues, especially during promotions and special events.
- Some customers found the store crowded and aisles too tight.
In one review, a customer mentioned, "I think one of the biggest olive young but also with the highest traffic. It is recommend when you already know what you want because it is impossible to get a worker for questions here."
If you are in search of a one-stop destination for all your health and beauty needs, Olive Young Myeongdong Town is worth a visit!

- Monday: Closed
- Tuesday: 10 AM–7 PM
- Wednesday: 10 AM–7 PM
- Thursday: 10 AM–7 PM
- Friday: 10 AM–7 PM
- Saturday: 10 AM–7 PM
- Sunday: 10 AM–7 PM
3. Sulwhasoo SPA Flagship Store
Information and Reviews
- An impressive store with a custom-designed space
- High-quality and expensive cosmetics
- Professional and welcoming staff
- Beautifully designed architecture creating a serene atmosphere

- Monday: 9 AM–6 PM
- Tuesday: 9 AM–6 PM
- Wednesday: 9 AM–6 PM
- Thursday: 9 AM–6 PM
- Friday: 9 AM–6 PM
- Saturday: 9 AM–2 PM
- Sunday: Closed
4. Oshen Skin
Information and Reviews
- Quick shipping to international locations like Canada and Singapore.
- Well-packaged orders with personalized touches like hand-drawn designs and name tags.
- Expert recommendations based on individual skin types, leading to visible results and customer satisfaction.
- Curated collection featuring popular items and indie K-beauty brands, along with detailed English ingredient listings.
With a 5.0 rating and 24 reviews, Oshen Skin stands out for its commitment to quality, personalized service, and diverse product offerings. Whether you're a skincare enthusiast or a novice looking to explore the world of K-beauty, Oshen Skin is a top choice for your skincare needs.

- Monday: 9:30 AM–11 PM
- Tuesday: 9:30 AM–11 PM
- Wednesday: 9:30 AM–11 PM
- Thursday: 9:30 AM–11 PM
- Friday: 9:30 AM–11 PM
- Saturday: 9:30 AM–11 PM
- Sunday: 9:30 AM–11 PM
5. Royal Skin
Information and Reviews
Customers have left glowing reviews about their time at Royal Skin, highlighting a few key points:
- Professional and friendly staff who provide excellent service
- Wide variety of innovative products to choose from
- Generous deals and extra products provided to customers
With a rating of 4.5 stars and numerous positive reviews, Royal Skin stands out as a go-to destination for all your skin care and beauty needs. Visit their website or drop by the store to experience the magic for yourself!

- Monday: 9 AM–12 AM
- Tuesday: 9 AM–6 PM
- Wednesday: 9 AM–6 PM
- Thursday: 9 AM–12 AM
- Friday: 9 AM–6 PM
- Saturday: Closed
- Sunday: Closed
6. Hooks Korea Co.
Information and Reviews
Customers have given Hooks Korea Co. a stellar 5.0 rating based on 8 reviews. Some key points from the reviews include:
- Awesome products and services! Very quick response via email. Deserves 5+ stars.
- Good
- Excellent
- Top-notch quality
With such high praise from their customers, Hooks Korea Co. is definitely a must-visit for all your cosmetics needs. Visit their website for more information!

- Monday: 9:30 AM–12 AM
- Tuesday: 9:30 AM–12 AM
- Wednesday: 9:30 AM–12 AM
- Thursday: 9:30 AM–12 AM
- Friday: 9:30 AM–12 AM
- Saturday: 9:30 AM–12 AM
- Sunday: 9:30 AM–12 AM
7. Queen Holiday
Information and Reviews
Customers have raved about their exceptional experiences at Queen Holiday. Here are some key points from their reviews:
- Knowledgeable and helpful staff
- Competitive prices compared to other stores
- Wide variety of cosmetics available
- English-speaking staff accommodating to foreigners
With a stellar rating of 4.7 stars, it's no wonder why Queen Holiday is a top choice for beauty enthusiasts traveling to Seoul. Visit them today and experience the magic of Korean cosmetics.

- Monday: 9:30 AM–1 PM
- Tuesday: 9:30 AM–1 PM
- Wednesday: 9:30 AM–1 PM
- Thursday: 9:30 AM–1 PM
- Friday: 9:30 AM–1 PM
- Saturday: 9:30 AM–1 PM
- Sunday: Closed
8. Pyunkang Yul
Information and Reviews
- The store clerk was super nice and spoke English, making the shopping experience delightful.
- The products are made with oriental medicine methods, perfect for sensitive skin.
- Friendly and patient staff who speak good English are always ready to assist customers.
- One of the few places in Seoul to find the full range of Pyunkang Yul products.
With a rating of 4.8, based on 12 reviews, customers rave about the quality of the products and the exceptional customer service. Don't miss out on a visit to Pyunkang Yul for all your skincare needs!

- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
9. 프리티스킨 월드점
Information and Reviews
- Great products and friendly staffs!
- Amazing store.
- Good shopping experience.
- Received many gifts and samples.
Visitors have highlighted the store's knowledgeable staff and the variety of samples they provide, making it a must-visit destination for all beauty enthusiasts. Whether you're in need of makeup, skincare, or haircare products, Pretty Skin World has got you covered. So come and experience the best in beauty at Pretty Skin World.

- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
10. THE FACE SHOP
Information and Reviews
Overall, customers have highlighted the following key points about The Face Shop:
- Largest selection of 'THE FACE SHOP' products in Myeongdong
- Great promotions and well-stocked inventory
- Excellent customer service with staff proficient in Mandarin
These positive reviews, combined with a high rating of 4.8 stars, make The Face Shop a top choice for all beauty needs in Seoul.

- Monday: Open 24 hours
- Tuesday: Open 24 hours
- Wednesday: Open 24 hours
- Thursday: Open 24 hours
- Friday: Open 24 hours
- Saturday: Open 24 hours
- Sunday: Open 24 hours
11. Korea Awesome Skincare
Information and Reviews
Customers have raved about the exceptional products and services offered by Korea Awesome Skincare. Here are some key points from their reviews:
- High-quality skincare products made with natural ingredients
- Excellent customer service and attention to detail
- Fast shipping and delivery
Visit Korea Awesome Skincare's website or contact them at +82 10-8898-0258 to experience their amazing products yourself.

- Monday: 9 AM–12 AM
- Tuesday: 9 AM–12 AM
- Wednesday: 9 AM–12 AM
- Thursday: 9 AM–12 AM
- Friday: 9 AM–12 AM
- Saturday: 9 AM–12 AM
- Sunday: 9 AM–12 AM
12. PRETTYSKIN 1st Store
Information and Reviews
With a stellar rating of 4.4, customers have left positive reviews for PRETTYSKIN 1st Store:
- Great shopping experience
- Very clean store with friendly staff
- Received excellent deals on a wide range of products
- Official store of Prettyskin with generous gifts

- Monday: 10 AM–10:30 PM
- Tuesday: 10 AM–10:30 PM
- Wednesday: 10 AM–10:30 PM
- Thursday: 10 AM–10:30 PM
- Friday: 10 AM–10:30 PM
- Saturday: 10 AM–10:30 PM
- Sunday: 10 AM–10:30 PM
13. Olive Young Myeongdong Station Branch
Information and Reviews
Customer reviews highlight the exceptional service provided by the staff at Olive Young Myeongdong Station Branch. Some key points from the reviews include:
- The staff members are incredibly helpful and accommodating, especially to non-Korean speakers.
- Customers appreciate the wide range of cosmetics available, including popular brands like CosRx.
- There are occasional discrepancies in pricing between different store locations, but the ability to request tax refunds adds a positive note to the shopping experience.
- Despite some challenges with pricing consistency, the overall assortment of beauty products and the helpfulness of the staff make it a top choice for cosmetics shopping.
With a solid rating of 4.2 out of 5, Olive Young Myeongdong Station Branch continues to impress customers with its diverse selection of cosmetics and exceptional customer service. Visit their website to explore the latest beauty offerings and experience a memorable shopping trip in Seoul.

- Monday: 9 AM–6 PM
- Tuesday: 9 AM–6 PM
- Wednesday: 9 AM–6 PM
- Thursday: 9 AM–6 PM
- Friday: 9 AM–6 PM
- Saturday: Closed
- Sunday: Closed
14. Chosungah Beauty
Information and Reviews
- Customers appreciate the helpful staff and assistance they receive while shopping at Chosungah Beauty.
- Despite being a pop-up brand, the store offers a wide selection of beauty products, although some items may be out of stock due to demand.
- One reviewer mentioned that the location was initially difficult to find on Google Maps, but has since been rectified.
Experience the beauty and quality products offered at Chosungah Beauty for yourself!

- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
15. K-Beauty Shop
Information and Reviews
Customer reviews highlight key points:
- Deceitful pricing tactics with discrepancies between sale price and actual payment.
- Extensive selection of products fulfilling customers' needs.
- Friendly and helpful staff, with multilingual support.
- Overall excellent service making it the best store in the area.

- Monday: 9 AM–12 AM
- Tuesday: 9 AM–12 AM
- Wednesday: 9 AM–12 AM
- Thursday: 9 AM–12 AM
- Friday: 9 AM–12 AM
- Saturday: 9 AM–12 AM
- Sunday: 9 AM–12 AM
16. K-Beauty Shop
Information and Reviews
- Customers appreciate the great prices and diversity of brands available at the store.
- The friendly staff provide excellent customer service and bonus offers that make shopping even more enjoyable.
- Visitors mention that the store offers tax-free shopping options, making it a great place to find deals on Korean beauty products.
Despite a few negative reviews, the majority of customers have had positive experiences at K-Beauty Shop, making it a top choice for beauty enthusiasts in Seoul.
Map of Korean Beauty Products in Seoul
Seoul is a mecca for all things Korean beauty, with a wide array of cutting-edge skincare and makeup products waiting to be discovered. From luxurious skincare brands to quirky makeup items, Seoul has it all. Explore this vibrant city and indulge in the latest trends in beauty products.
Where can I buy Korean beauty products in Seoul?
If you are looking to purchase Korean beauty products in Seoul, you are in luck as there are countless options available throughout the city. Some of the best places to shop for these products include popular shopping districts like Myeongdong, Dongdaemun, and Gangnam. These areas are lined with numerous beauty stores and malls that offer a wide range of Korean beauty products from various brands.
You can also find specialty Korean beauty stores such as Olive Young, Watsons, and Shinsegae Duty-Free, which offer a curated selection of Korean beauty products ranging from skincare and makeup to hair care and body care. Additionally, department stores like Lotte and Hyundai offer extensive beauty sections where you can find both local and international brands.
If you prefer to shop online, many Korean beauty brands have their own websites or are available on popular e-commerce platforms like Gmarket, YesStyle, and Soko Glam, which offer international shipping options for customers outside of Korea.
What are some popular Korean beauty brands to look out for in Seoul?
Seoul is home to a plethora of renowned Korean beauty brands that have gained international recognition for their innovative products and effective formulations. Some of the most popular Korean beauty brands to look out for in Seoul include:
- Innisfree: Known for its natural and eco-friendly skincare products made with ingredients sourced from Jeju Island.
- Etude House: A playful and affordable brand that offers a wide range of makeup and skincare products.
- MISSHA: Recognized for its high-quality skincare and makeup products at affordable prices.
- COSRX: A cult-favorite brand known for its minimalist and effective skincare products targeted towards specific skin concerns.
These Korean beauty brands can be found in their standalone stores, department stores, beauty stores, and online platforms in Seoul, allowing visitors to explore and experience firsthand the diverse offerings of the Korean beauty industry.
What are some must-have Korean beauty products to buy in Seoul?
Visiting Seoul presents an excellent opportunity to discover and purchase some must-have Korean beauty products that are highly sought after by beauty enthusiasts worldwide. Some of the must-have Korean beauty products to consider buying in Seoul include:
- Sheet Masks: Known for their hydrating and brightening effects, Korean sheet masks are a staple in any skincare routine.
- BB Creams: Originating from Korea, BB creams are multipurpose products that provide coverage, hydration, and sun protection in one.
- Essences: Korean essences are lightweight and hydrating formulations that help to prep the skin and enhance the absorption of subsequent skincare products.
- Sunscreen: Korean sunscreens are celebrated for their lightweight textures, high sun protection factors, and skin-beneficial ingredients.
By purchasing these must-have Korean beauty products in Seoul, visitors can experience the quality, efficacy, and innovation that have made Korean beauty products a global phenomenon in the beauty industry.
Are Korean beauty products in Seoul suitable for all skin types?
Korean beauty products are known for their emphasis on gentle formulations, natural ingredients, and innovative technologies that cater to a variety of skin concerns and types. Whether you have oily, dry, combination, sensitive, or acne-prone skin, there are Korean beauty products available in Seoul that can address your specific needs.
Many Korean beauty brands offer products that are dermatologist-tested, hypoallergenic, and free from harsh chemicals like parabens, sulfates, and artificial fragrances, making them suitable for even the most sensitive skin types. Additionally, with the wide range of Korean beauty products available in the market, individuals can easily find products tailored to their skin type, concerns, and preferences.
It is recommended to research and consider your individual skin concerns and preferences when selecting Korean beauty products in Seoul to ensure that you choose products that are best suited for your skin type and will address your specific skincare needs effectively.
Related Services