The 9 Best Underground Shopping Spots in Seoul
For those looking to explore the underground shopping scene in Seoul, there are plenty of options to choose from. Whether you're in search of fashion, accessories, or unique gifts, Seoul's underground shopping centers have it all. Comparing the different spots can help you find the right one that suits your style and preferences.
Discover the hidden gems beneath the bustling streets of Seoul with our list of the best underground shopping spots in the city. From trendy boutiques to affordable finds, these locations offer a diverse selection of products and services that cater to every shopper's needs.
- Convenient location near popular tourist attractions
- Wide variety of shops and vendors
- Affordable prices compared to above-ground stores
- Unique and trendy items that you won't find elsewhere
- Crowd-free shopping experience away from the busy streets
- 1. Gotomall Underground Shopping Mall
- 2. Myeongdong Underground Shopping Center
- 3. Yeongdeungpo New Town Underground Shopping Mall
- 4. Myeong-dong Underground Shopping Center
- 5. Hoehyeon Underground Shopping Center
- 6. Dongdaemun Underground Shopping Center
- 7. Namdaemun Underground Shopping Center
- 8. Sogong Underground Shopping
- 9. Hoehyeon Underground Shopping Center
1. Gotomall Underground Shopping Mall
Information and Reviews
- Customers rave about the vast expanse of the mall, offering an extensive variety of products.
- Shoppers appreciate the well-organized layout and signage, making navigation a breeze.
- Visitors highlight the convenience of finding everything under one roof, saving time and energy.
- Some mention that the mall can get crowded during peak hours, but overall, it is praised as a shopping utopia.
With a rating of 4.3 stars out of 5 based on 1923 reviews, Gotomall Underground Shopping Mall is a must-visit destination for a satisfying shopping experience in Seoul.
- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
2. Myeongdong Underground Shopping Center
Information and Reviews
Customer reviews highlight some key points:
- Plenty of k-pop merch and other clothing and tourist items available at competitive prices.
- Large shopping area with craft shops, clothes for adults, kids, luggages, and food stalls.
- Reasonably priced goods and friendly shop owners create a pleasant shopping experience.
- Some caution advised regarding potential sales tactics in certain shops.
- Monday: 10 AM–9 PM
- Tuesday: 10 AM–9 PM
- Wednesday: 10 AM–9 PM
- Thursday: 10 AM–9 PM
- Friday: 10 AM–9 PM
- Saturday: 10 AM–9 PM
- Sunday: 10 AM–9 PM
3. Yeongdeungpo New Town Underground Shopping Mall
Information and Reviews
Some key points from customer reviews:
- Nice underground shopping center with a decent selection of clothes and accessories.
- Good place to find fashionable clothing and makeup brands at affordable prices.
- Many shops selling clothes for young people, with great restaurants nearby.
- Great selection of small accessory products and clothing at reasonable prices.
4. Myeong-dong Underground Shopping Center
Information and Reviews
- Easy access through Lotte Department Store food court
- Different kinds of shops including clothing, fashion, crafts, socks, pet shops, and restaurants
- Studio for taking traditional Korean clothing photos
- Great bargain hunting opportunities
With a rating of 4.4 based on 46 reviews, customers love the unique offerings and great deals found at Myeong-dong Underground Shopping Center. Whether you're looking for traditional Korean goods or trendy fashion items, this underground gem has something for everyone.
5. Hoehyeon Underground Shopping Center
Information and Reviews
- A customer described the shopping center as "Almost flea market like... with lots of old Stuffs."
- Another visitor praised the center, stating that it is "much bigger and better than Myeongdong Underground Shopping Center."
- A happy shopper recommended the place for vinyl/LPs, mentioning that the shop owners speak some English and prices range from US$30 to $150.
- A music enthusiast highlighted it as the "Main vinyl record cluster of the Korean peninsula," suggesting specific shops like Misty Records and LP Love.
Visitors can enjoy browsing through a variety of stores, from music records to vintage items, stamps, coins, and more. The Hoehyeon Underground Shopping Center is a must-visit destination for those looking for unique shopping experiences in Seoul.
- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
6. Dongdaemun Underground Shopping Center
Information and Reviews
- Fashion malls, if you want to get cheaper clothing can come here but find very local and not so fashionable.
- Plenty of shops selling curtains and fabrics for curtains including custom-made services.
- They sell a lot of traditional Korean clothing here.
- The vendors are very nice but they were mostly selling blankets, hanboks, and some other clothing.
- Monday: 9 AM–7 PM
- Tuesday: 9 AM–7 PM
- Wednesday: 9 AM–7 PM
- Thursday: 9 AM–7 PM
- Friday: 9 AM–7 PM
- Saturday: 9 AM–7 PM
- Sunday: Closed
7. Namdaemun Underground Shopping Center
Information and Reviews
- Customers appreciate the variety of items available, from bags to clothes to home decorations, with a massive selection of cute socks.
- Visitors praise the affordability of the products, highlighting the opportunity to shop for high-quality items at reasonable prices.
- Art enthusiasts are impressed by the range of raw materials available for creative projects, such as art and crafts supplies, personalized luggage tags, and unique Christmas shopping options.
- Several customers mention the friendly staff and the overall enjoyable shopping experience at the underground market.
Whether you are looking for a unique souvenir, art supplies, or trendy fashion items, Namdaemun Underground Shopping Center offers a diverse shopping experience that caters to various interests and preferences. Make sure to visit this vibrant shopping destination for an unforgettable retail adventure!
8. Sogong Underground Shopping
Information and Reviews
Here are some key points from customer reviews:
- Very convenient underground shopping street with a diverse set of interesting shops.
- There's a very good kpop store that sells k-pop albums cheaper than other places.
- Customers have rated this shopping mall highly for its convenience and unique shops.
With a rating of 4.7, customers have praised Sogong Underground Shopping for its quality products and convenient location. Visit this bustling shopping destination to explore a variety of shops and enjoy a memorable shopping experience.
9. Hoehyeon Underground Shopping Center
Information and Reviews
- Customers reminisce about the old-world charm and nostalgia the shopping center exudes.
- Some visitors highlight the availability of rare vinyl records and stamps for collectors.
- Others enjoy browsing through the selection of second-hand books, vinyl records, and unique finds.
- Many guests find the shopping center to be a perfect place for a leisurely stroll and a trip down memory lane.
With a mix of retro flair, collectibles, and hidden gems, Hoehyeon Underground Shopping Center caters to those seeking a distinctive shopping experience in the heart of Seoul.
Map of Underground Shopping Spots in Seoul
Discover the hidden gems of Seoul's underground shopping venues with this detailed map. From trendy boutiques to traditional markets, explore the vast network of subterranean retail spaces where locals and tourists alike can find unique treasures. Let this guide lead you on a shopping adventure like no other in the vibrant city of Seoul.
What are the benefits of underground shopping in Seoul?
Underground shopping in Seoul offers several benefits to both locals and tourists. One of the main advantages is the convenience of shopping all year round, regardless of the weather outside. The underground shopping centers are climate-controlled, making them a perfect retreat from the hot summers or cold winters. Additionally, these underground malls are usually connected to subway stations or major landmarks, providing easy access to shoppers.
Another benefit is the wide variety of shops and products available in underground shopping areas. From fashion boutiques to electronics stores and traditional Korean goods, you can find just about anything underground in Seoul. This diverse selection makes it easy for shoppers to compare prices and find the perfect item without having to travel far.
Furthermore, underground shopping in Seoul often features unique and trendy stores that may not be easily found in above-ground shopping areas. This adds a sense of exclusivity and excitement to the shopping experience, making it a must-visit destination for those looking for something new and different.
Are the prices competitive in underground shopping areas?
When it comes to pricing, underground shopping areas in Seoul are known for their competitive prices compared to street markets or above-ground malls. Since many of the shops in these underground centers are small and independent, they often offer discounts or special deals to attract customers. This means that visitors can often find great bargains and unique items that may not be available elsewhere.
In addition to competitive pricing, underground shopping areas in Seoul also feature duty-free shops where international tourists can receive tax refunds on their purchases. This can result in significant savings on high-end items such as luxury goods, cosmetics, and electronics. Overall, the combination of competitive pricing and tax benefits makes underground shopping in Seoul a popular choice for budget-conscious shoppers.
What types of products can I find in underground shopping areas?
Underground shopping areas in Seoul offer a wide range of products to cater to the diverse needs and interests of shoppers. From trendy fashion boutiques to traditional Korean goods and accessories, you can find a variety of items to suit your preferences. Many of these underground malls also feature one-of-a-kind stores selling unique or handmade products, providing a more personalized shopping experience.
In addition to clothing and accessories, underground shopping areas in Seoul are also known for their electronics stores, offering the latest gadgets and tech products at competitive prices. Whether you're looking for a new smartphone, camera, or laptop, you're likely to find what you need in these underground centers. Food lovers will also enjoy exploring the various food stalls and restaurants offering a wide array of Korean and international cuisines.
Is underground shopping safe in Seoul?
Safety concerns are often raised when it comes to underground shopping areas in Seoul, but overall, these malls are considered safe for visitors. The underground centers are usually well-lit and monitored by security cameras, providing a sense of security for shoppers. In addition, many of the shops and vendors in these areas are reputable businesses that comply with safety regulations and standards.
That being said, it's always important to remain vigilant and keep an eye on your belongings when shopping underground in Seoul. Pickpocketing and theft can occur in crowded areas, so it's best to keep your valuables secure and avoid carrying large amounts of cash. By taking simple precautions and staying alert, you can enjoy a safe and enjoyable shopping experience in Seoul's underground malls.
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