The 16 Best Jewelry Stores in Seoul

예작쥬얼리(YEI-JAK Jade Jewelry)

For those seeking the perfect piece of jewelry in Seoul, the vibrant city is home to a plethora of stunning jewelry stores waiting to be discovered. With a rich tradition of craftsmanship and design, Seoul offers a variety of options for every style and budget.

Whether you're looking for a contemporary piece or a traditional Korean design, the jewelry stores in Seoul cater to all tastes and preferences. From luxury boutiques to hidden gems, there's something for everyone in this bustling metropolis.

  • Wide selection of jewelry
  • Customization services
  • Expert craftsmanship
  • Unique designs
  • Convenient locations

Explore the list of The 16 Best Jewelry Stores in Seoul below and find the perfect piece to add to your collection.

예작쥬얼리(YEI-JAK Jade Jewelry)

+82 10-3263-6592

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8 PM
  • Saturday: 11 AM–7 PM
  • Sunday: 11 AM–7 PM

1. 예작쥬얼리(YEI-JAK Jade Jewelry)

5.0/5 (More than 70 reviews)
현대귀금속 프라자, Jongno District, Seoul, South Korea
Jewelry store

Information and Reviews

예작쥬얼리(YEI-JAK Jade Jewelry) is a renowned jewelry store located in Jongno District, Seoul, South Korea. They offer an array of service options, including in-store shopping and accept payments via credit cards.

Customers have raved about their experiences at 예작쥬얼리, leaving 70 reviews with an outstanding 5.0 rating. Some key points from the reviews include:

  • Exceptional selection of Korean and other types of jade
  • Knowledgeable, friendly, and straightforward customer service
  • High-quality jade pieces at unbeatable prices
  • Beautiful and unique jewelry offerings

Visitors have praised the father and son duo who run the store, noting their expertise in helping customers find the perfect piece. This family-owned business stands out for its exceptional service and top-notch jade jewelry. For a memorable shopping experience and stunning jade jewelry, 예작쥬얼리 is the place to visit in Seoul.

Edizióne NOONEE HANNAM

+82 2-749-5540

  • Monday: Closed
  • Tuesday: 11:30 AM–8 PM
  • Wednesday: 11:30 AM–8 PM
  • Thursday: 11:30 AM–8 PM
  • Friday: 11:30 AM–8 PM
  • Saturday: 11:30 AM–8 PM
  • Sunday: 11:30 AM–8 PM

2. Edizióne NOONEE HANNAM

4.8/5 (More than 47 reviews)
10 683 Yongsan District, Seoul, South Korea
Jewelry store

Information and Reviews

Edizióne NOONEE HANNAM is a renowned jewelry store located in Seoul, South Korea. They offer a wide range of unique and interesting designs for wedding bands and other jewelry pieces. Customers have praised the impeccable and friendly service provided by the staff, despite language barriers. Some key points from customer reviews include:

  • Impeccable and personal service, even with language barriers
  • Unique and beautiful designs for wedding bands
  • Very kind and helpful staff, especially during personalized consultations
  • Reservation-based system for visits, ensuring a focused and tailored experience

Whether you're looking for a one-of-a-kind wedding band or a unique jewelry piece, Edizióne NOONEE HANNAM is the perfect place to visit. Book your appointment today for a personalized and memorable experience.

Lettering Jewelry Lab

+82 10-3030-3101

  • Monday: 10:30 AM–7 PM
  • Tuesday: 10:30 AM–7 PM
  • Wednesday: 10:30 AM–7 PM
  • Thursday: 10:30 AM–7 PM
  • Friday: 10:30 AM–7 PM
  • Saturday: 10:30 AM–7 PM
  • Sunday: Closed

3. Lettering Jewelry Lab

5.0/5 (More than 10 reviews)
Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul, South Korea
Costume jewelry shop

Information and Reviews

Lettering Jewelry Lab is a unique costume jewelry shop located in the underground shopping center of City Hall Square in Seoul, South Korea. This establishment offers a creative experience for customers to craft personalized pieces of jewelry such as earrings, keychains, bracelets, and necklaces with their names or short words in Hangul.

Customer reviews rave about their highly recommended and fantastic experience. The shop provides a variety of refreshments like snacks, water, juice, and hot tea to enhance the crafting process. The instructors are praised for their skills, informative guidance, and excellent English communication.

  • Engaging hosts that offer a well-thought-out experience
  • Fun and professional crafting sessions with personalized jewelry
  • Excellent customer service and help in finding local stores
  • Highly recommended for a memorable souvenir from Seoul

If you are looking for a unique and memorable activity while in Seoul, Lettering Jewelry Lab is the place to visit. Join the many satisfied customers who have left with beautiful customized jewelry and wonderful memories.

메종 청담

+82 1877-4326

  • Monday: 11 AM–7:30 PM
  • Tuesday: 11 AM–7:30 PM
  • Wednesday: 11 AM–7:30 PM
  • Thursday: 11 AM–7:30 PM
  • Friday: 11 AM–7:30 PM
  • Saturday: 11 AM–7:30 PM
  • Sunday: 11 AM–7:30 PM

4. 메종 청담

4.6/5 (More than 80 reviews)
까르띠에 메종, 435 Apgujeong-ro, Gangnam District, Seoul, South Korea
Jewelry store

Information and Reviews

Maison Cheongdam is a renowned jewelry store located in the heart of Gangnam District, Seoul, South Korea. Their skilled team provides exceptional services, including cleaning and repairing jewelry, making it a go-to destination for all jewelry enthusiasts. The store is known for its elegant atmosphere and top-notch customer service, making every visit a delightful experience.

Some key points highlighted in customer reviews are:

  • Such a great atmosphere.
  • Went in to clean my ring purchased in US. Cleaned it without asking for any purchase confirmation.
  • Received excellent advice for my birthday gift. Adorable, thank you!
  • The independent seating area allows for quiet consultations with delicious tea. After the consultation, a flower-card thank you note was left in the car. Touching!

Don't miss the opportunity to visit Maison Cheongdam and experience their exceptional services firsthand.

Van Cleef & Arpels Seoul Maison

+82 2-3442-6690

  • Monday: 11 AM–8 PM
  • Tuesday: 11 AM–8 PM
  • Wednesday: 11 AM–8 PM
  • Thursday: 11 AM–8 PM
  • Friday: 11 AM–8 PM
  • Saturday: 11 AM–8 PM
  • Sunday: 11 AM–7 PM

5. Van Cleef & Arpels Seoul Maison

4.9/5 (More than 14 reviews)
441 Apgujeong-ro, Gangnam District, Seoul, South Korea
Jewelry store

Information and Reviews

Van Cleef & Arpels Seoul Maison is a luxurious jewelry store located in the heart of Gangnam District, Seoul, South Korea. The store offers a wide range of exquisite jewelry pieces to cater to every style and taste. Customers can enjoy the convenience of in-store shopping and make secure payments via credit cards.

With a stellar rating of 4.9, based on 14 reviews, it is evident that customers have had exceptional experiences at Van Cleef & Arpels Seoul Maison. Here are some key points from customer feedback:

  • We had an awesome experience shopping here! Ms Hee-Jung Gu treated us really well and took care of us. She was so keen on what my wife was looking for and brought out pieces for her to try before we even had to ask. And she helped us found a necklace my wife loves! The team is doing an excellent job here.
  • I came in on a Friday and worked with Suyoung, who magically sourced the necklace by the time I left on Sunday! She truly worked miracles to help me get a necklace that’s out of stock everywhere!
  • It is not only the most beautiful branch I have been, but the highest quality service!
  • The store is a five-story building that oozes grandeur and elegance. Each floor is skillfully curated with luxurious products. This is a must-visit store in Korea for anyone looking to buy Van Cleef & Arpels jewelry.

With such glowing reviews, it's clear that Van Cleef & Arpels Seoul Maison is a top choice for those who seek top-notch service and quality jewelry.

NOONEE HANNAM ATELIER

+82 2-792-5540

  • Monday: Closed
  • Tuesday: Closed
  • Wednesday: Closed
  • Thursday: Closed
  • Friday: Closed
  • Saturday: 11:30 AM–8 PM
  • Sunday: 11:30 AM–8 PM

6. NOONEE HANNAM ATELIER

4.7/5 (More than 16 reviews)
South Korea, Seoul, Yongsan District, 683 10 KR 서울특별시 NOONEE HANNAM ATELIER
Jewelry store

Information and Reviews

NOONEE HANNAM ATELIER is a unique jewelry store located in Seoul, South Korea, offering top-quality designs and jewelry. Customers have praised this establishment for its personalized service and stunning collection of jewelry pieces. Some key points from customer reviews include:

  • A charming jewelry shop set in a traditional hanok with helpful and friendly staff.
  • Unique designs with top-quality diamonds and gems, perfect for special occasions like engagement and weddings.
  • A cozy and well-decorated store, although a bit challenging to find the entrance.
  • Impressive and distinctive ring designs that require reservations for personalized service.

If you appreciate unique and high-quality jewelry pieces, NOONEE HANNAM ATELIER is a must-visit destination.

Graff Seoul, Shilla Hotel

+82 2-2256-6810

  • Monday: 10 AM–7 PM
  • Tuesday: 10 AM–7 PM
  • Wednesday: 10 AM–7 PM
  • Thursday: 10 AM–7 PM
  • Friday: 10 AM–7 PM
  • Saturday: 10 AM–7 PM
  • Sunday: 10 AM–7 PM

7. Graff Seoul, Shilla Hotel

4.7/5 (More than 15 reviews)
The Shilla Seoul, 1st Floor, 249 Dongho-ro, Jung-Gu, Seoul 04605, 장충동, Jung-gu, Seoul, South Korea
Jewelry store

Information and Reviews

Graff Seoul, Shilla Hotel is a luxurious jewelry store located in the heart of Seoul, South Korea. The store offers a wide range of exquisite jewelry pieces for those looking for something truly special.

Customers have raved about their experience at Graff Seoul, Shilla Hotel, with many highlighting the following key points:

  • Surely GRAFF has the best jewelry!
  • Kind and helpful staff members
  • Beautiful and luxurious hotel setting

With a rating of 4.7, it's clear that Graff Seoul, Shilla Hotel is a top choice for those seeking high-quality jewelry and exceptional service. So, whether you're looking for a stunning piece for a special occasion or just want to treat yourself, stop by Graff Seoul, Shilla Hotel for an unforgettable experience.

Van Cleef & Arpels (Seoul - Galleria)

+82 2-1877-4128

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8:30 PM
  • Saturday: 10:30 AM–8:30 PM
  • Sunday: 10:30 AM–8:30 PM

8. Van Cleef & Arpels (Seoul - Galleria)

5.0/5 (More than 2 reviews)
1F, Van Cleef & Arpels (Seoul - Galleria), Galleria Department Store Luxury Hall East, 407 Apgujeong-ro, Gangnam District, Seoul, South Korea
Jewelry store

Information and Reviews

Van Cleef & Arpels (Seoul - Galleria) is a luxurious jewelry store located in the heart of Gangnam District in Seoul, South Korea. The store offers a wide range of exquisite jewelry pieces that cater to every style and occasion. Customers can expect top-notch service and a personalized shopping experience when visiting this establishment.

The store provides amenities such as Wi-Fi for the convenience of its customers. Accepted forms of payment include major credit cards, making transactions hassle-free.

Customers have left raving reviews about their experiences at Van Cleef & Arpels (Seoul - Galleria). Here are some key points summarizing their feedback:

  • Exceptional customer service and kindness of staff
  • Beautiful and high-quality jewelry pieces
  • Personalized shopping experience

If you are in search of the perfect piece of jewelry or looking to treat yourself to something special, Van Cleef & Arpels (Seoul - Galleria) is the place to be. Visit their website or give them a call to learn more about their stunning collection.

Qeelin Seoul Shinsegae Myeongdong

+82 2-6370-4384

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8:30 PM
  • Saturday: 10:30 AM–8:30 PM
  • Sunday: 10:30 AM–8:30 PM

9. Qeelin Seoul Shinsegae Myeongdong

5.0/5 (More than 1 reviews)
9F, Shinsegae Duty Free, 77 Toegye-ro, Myeong-dong, Jung District, Seoul, South Korea
Jeweler

Information and Reviews

Qeelin Seoul Shinsegae Myeongdong is a renowned jeweler located in the vibrant heart of Myeong-dong, Seoul, South Korea. With a perfect 5.0 rating, this establishment offers exquisite jewelry pieces that captivate the senses.

Customers have shared glowing reviews about their experience at Qeelin Seoul Shinsegae Myeongdong:

  • Beautiful jewelry collection
  • Great customer service
  • Convenient location for shopping

The store accepts credit card payments, making the shopping experience smooth and hassle-free. Visit Qeelin Seoul Shinsegae Myeongdong to explore a world of elegance and charm in the form of stunning jewelry pieces.

Jongno Jewelry Town

Phone not available
Website not available

  • Monday: 10 AM–7 PM
  • Tuesday: 10 AM–7 PM
  • Wednesday: 10 AM–7 PM
  • Thursday: 10 AM–7 PM
  • Friday: 10 AM–7 PM
  • Saturday: 10 AM–7 PM
  • Sunday: 10 AM–7 PM

10. Jongno Jewelry Town

4.2/5 (More than 112 reviews)
136 Bongik-dong, Jongno District, Seoul, South Korea
Shopping mall

Information and Reviews

Jongno Jewelry Town is a premier shopping destination located in Seoul, South Korea. This bustling shopping mall offers a wide selection of exquisite jewelry pieces at competitive prices, making it a top choice for jewelry enthusiasts. Customers rave about their experiences, leaving glowing reviews that highlight the following key points:

  • Great alternative to pricier areas
  • Must-visit for jewelry shopping
  • Marvelous selection of jewelry

With a high rating of 4.2, Jongno Jewelry Town stands out as a top-notch shopping destination for all your jewelry needs. Visit today and experience the charm of this vibrant jewelry hub.

South Korea Diamond Jewelry Shop Center

+82 2-3673-5595

  • Monday: 11 AM–8 PM
  • Tuesday: 11 AM–8 PM
  • Wednesday: 11 AM–8 PM
  • Thursday: 11 AM–8 PM
  • Friday: 11 AM–8 PM
  • Saturday: 11 AM–8 PM
  • Sunday: 11 AM–8 PM

11. South Korea Diamond Jewelry Shop Center

4.0/5 (More than 267 reviews)
1층 20호 South Korea Diamond Jewelry Shop Center, 단성골드빌딩 26 Donhwamun-ro, Jongno District, Seoul, South Korea
Jewelry store

Information and Reviews

South Korea Diamond Jewelry Shop Center is a top-notch jewelry store located in Seoul, South Korea. They offer a wide range of services and features to cater to all your jewelry needs. Customers have rated this store 4.0 stars out of 5, with a total of 267 reviews.

  • One customer mentioned that even if you don't buy anything, this store is a must-see spot in Seoul.
  • Another reviewer highlighted that this shop is an excellent place to purchase jewelry in Seoul, offering competitive prices compared to other markets.
  • Other customers mentioned the excellent variety of jewelry available, providing a wide range of options to choose from.

If you are looking for a reliable and diverse selection of jewelry, look no further than South Korea Diamond Jewelry Shop Center!

Devaha Studio

Phone not available
Website not available
Hours not available

12. Devaha Studio

4.5/5 (More than 13 reviews)
524-16 Sinsa-dong, Gangnam District, Seoul, South Korea
Jewelry designer

Information and Reviews

Devaha Studio is a renowned jewelry designer located in Gangnam District, Seoul, South Korea. They offer a wide range of exquisite and unique jewelry pieces that are sure to impress any customer. With a rating of 4.5 stars, it's clear that their customers are more than satisfied with their products and services.

Some key points from customer reviews include:

  • A customer was disappointed that the pearl necklace they purchased was shorter than expected, suggesting that thorough inspection upon receiving the product is necessary.
  • Other customers were delighted with the beautiful and reasonably priced jewelry, praising the friendly and helpful staff.
  • One customer simply described the jewelry as "pretty," showing how the pieces speak for themselves.

Visiting Devaha Studio is not just a shopping experience, but a journey into the world of luxury and elegance.

Tiffany & Co.

+82 2-6250-8500

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8:30 PM
  • Saturday: 10:30 AM–8:30 PM
  • Sunday: 10:30 AM–8:30 PM

13. Tiffany & Co.

4.4/5 (More than 13 reviews)
Lotte Department Store Main 1F, 81 Namdaemun-ro, Jung District, Seoul, South Korea
Jewelry store

Information and Reviews

Tiffany & Co. is a renowned jewelry store located in Lotte Department Store Main 1F, 81 Namdaemun-ro, Jung District, Seoul, South Korea. The establishment offers a wide range of exquisite jewelry pieces to cater to different tastes and preferences. Not only that, but this boutique also ensures accessibility by providing wheelchair-accessible options for customers. When it comes to payments, they accept major credit cards for convenience.

With a solid rating of 4.4, based on 13 reviews, it's clear that customers are highly satisfied with the services provided by Tiffany & Co. Some of the recurring themes in the reviews include:

  • Great selection of jewelry both on display and upon request.
  • Friendly and helpful staff, with special mentions to specific client advisors.
  • Efficient service with minimal waiting times.

Whether you're looking for a special piece for yourself or a gift for a loved one, Tiffany & Co. is an ideal destination for all your jewelry needs.

Van Cleef & Arpels (Seoul - Duty Free Shilla)

+82 2-2230-1243

  • Monday: 9:30 AM–8 PM
  • Tuesday: 9:30 AM–8 PM
  • Wednesday: 9:30 AM–8 PM
  • Thursday: 9:30 AM–8 PM
  • Friday: 9:30 AM–8 PM
  • Saturday: 9:30 AM–8 PM
  • Sunday: 9:30 AM–8 PM

14. Van Cleef & Arpels (Seoul - Duty Free Shilla)

4.1/5 (More than 11 reviews)
2F, Van Cleef & Arpels (Seoul - Duty Free Shilla), The Shilla Duty Free, 249 Dongho-ro, Seoul, South Korea
Jewelry store

Information and Reviews

Van Cleef & Arpels (Seoul - Duty Free Shilla) is a renowned jewelry store located in the heart of Seoul, South Korea. This luxurious establishment offers exquisite pieces that captivate the eye and elevate any collection. With a rating of 4.1, it is clear that customers have been delighted with their experience at this store.

  • Customers praise the high level of security in the store, demonstrating a commitment to safety and trust.
  • The stunning displays and luxurious ambiance provide a delightful shopping experience for all visitors.
  • There is a sense of elegance and sophistication that permeates throughout the store, making it a top choice for those seeking quality jewelry.

With multiple positive reviews highlighting the exceptional service and selection of pieces, Van Cleef & Arpels (Seoul - Duty Free Shilla) stands out as a must-visit destination for jewelry enthusiasts in Seoul.

Graff Seoul, The Galleria

+82 2-6905-3330

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8:30 PM
  • Saturday: 10:30 AM–8:30 PM
  • Sunday: 10:30 AM–8:30 PM

15. Graff Seoul, The Galleria

3.0/5 (More than 2 reviews)
South Korea, Seoul, Gangnam District, Apgujeong-ro, 407 The Galleria Luxury Hall East 1st Floor Graff Seoul, The Galleria
Jewelry store

Information and Reviews

Graff Seoul, The Galleria is a renowned jewelry store located in South Korea, Seoul, Gangnam District. They offer a wide range of exquisite jewelry pieces, from stunning diamonds to elegant gemstones.

Customers have praised their services and products, highlighting the following key points:

  • Attention to detail in each jewelry piece
  • Exceptional customer service
  • A luxurious shopping experience

With a 3.0 rating, Graff Seoul, The Galleria continues to attract customers seeking high-quality jewelry and top-notch service. Whether you are looking for a special gift or a timeless piece for yourself, this jewelry store is sure to meet your needs.

PIAGET

+82 2-778-2300

  • Monday: 10:30 AM–8 PM
  • Tuesday: 10:30 AM–8 PM
  • Wednesday: 10:30 AM–8 PM
  • Thursday: 10:30 AM–8 PM
  • Friday: 10:30 AM–8 PM
  • Saturday: 10:30 AM–8 PM
  • Sunday: 10:30 AM–8 PM

16. PIAGET

0.0/5 (More than 0 reviews)
2nd, PIAGET, Lotte Avenuel, 73 Namdaemun-ro, Floor, Seoul, South Korea
Jewelry store

Information and Reviews

PIAGET is a renowned jewelry store located in Seoul, South Korea. They offer a range of services and features to ensure a seamless shopping experience for their customers. Some of the notable offerings include in-store pick-up and in-store shopping, making it convenient for customers to browse and purchase their exquisite pieces.

The store also prioritizes accessibility with features like a wheelchair-accessible car park and wheelchair-accessible entrance, ensuring that all customers can comfortably visit their store.

In addition to their stunning jewelry collection, PIAGET also provides repair services to help customers maintain and restore their beloved pieces. The store accepts various forms of payment, including cheques, credit cards, debit cards, and NFC mobile payments, offering flexibility to their customers.

Customer reviews highlight the following key points:

  • Excellent customer service
  • High-quality jewelry selection
  • Convenient repair services

Experience the luxury and elegance of PIAGET for yourself by visiting their store or browsing their collections online.

Map of Jewelry Stores in Seoul

Whether you're in search of luxurious diamonds or trendy costume jewelry, Seoul has a plethora of options to satisfy your cravings for all things sparkly. From upscale boutiques in Gangnam to quaint shops in Insadong, this map will guide you to every jewelry store worth exploring in the vibrant city of Seoul.

What are some popular jewelry stores in Seoul?

Seoul is a hub for trendy and unique jewelry stores that cater to all tastes and budgets. Some of the popular jewelry stores in Seoul include Stone Henge, known for their delicate and feminine designs, J.Estina which offers luxury jewelry pieces, and Didier Dubot for their modern and edgy styles. Other favorites include Hoorsenbuhs for high-end pieces, and Maisondeu for classic and timeless designs.

If you're looking for a more local and artisanal touch, head to Insadong where you can find traditional Korean jewelry stores selling handcrafted pieces. Many popular Korean celebrities also have their own jewelry lines, so keep an eye out for collaborations and limited edition collections.

What is the price range for jewelry in Seoul?

The price range for jewelry in Seoul can vary widely depending on the store, brand, and materials used. In general, you can find budget-friendly options starting from as low as $10 at local markets and indie stores. Mid-range jewelry can range from $50 to $200, offering a balance of quality and affordability.

For those looking to splurge on luxury pieces, high-end jewelry stores in Seoul offer pieces ranging from $500 to $5000 or more. These stores often carry designer brands and fine jewelry made with precious stones and metals. It's important to set a budget before shopping to ensure you find the perfect piece within your price range.

Are there any special promotions or discounts at jewelry stores in Seoul?

Yes, many jewelry stores in Seoul offer special promotions and discounts throughout the year to attract customers and boost sales. Keep an eye out for seasonal sales such as Black Friday, Christmas, and Seollal (Korean New Year) where you can score great deals on jewelry.

Some stores also offer discounts for loyalty members, students, or couples purchasing matching sets. If you're a tourist, don't forget to inquire about tax-free shopping options to save even more on your jewelry purchases. It's a good idea to follow your favorite jewelry stores on social media and sign up for their newsletters to stay updated on any ongoing promotions.

How can I ensure the authenticity of jewelry purchased in Seoul?

When shopping for jewelry in Seoul, it's important to be cautious and ensure the authenticity of your purchase. To verify the authenticity of the jewelry, you can ask the store for a certificate of authenticity or proof of purchase. This is especially important when buying high-end and luxury jewelry pieces.

Another way to ensure the authenticity of jewelry is to look for reputable and well-known brands that have a solid reputation in the industry. Research the brand and read reviews from other customers to gauge the quality and authenticity of their products. Avoid purchasing jewelry from unlicensed or sketchy stores to minimize the risk of buying counterfeit items.

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