The 16 Best Seoul Shopping

Exploring the vibrant shopping scene in Seoul, South Korea is a must-do for any fashion enthusiast or souvenir hunter. Known for its trendy fashion districts and bustling markets, Seoul offers a shopping experience like no other. From luxury brands to affordable finds, there is something for everyone in this bustling metropolis.
Whether you're looking for the latest trends or unique Korean products, Seoul has it all. To help you navigate the shopping options in Seoul, here is a list of the best shopping destinations in the city:
- Myeongdong - A shopping paradise for beauty products and trendy fashion.
- Dongdaemun Market - Open 24/7, this market is a hub for affordable clothing and accessories.
- Garosugil - Known for its chic boutiques and hip cafes.
- Gangnam District - A luxury shopping mecca with designer stores and upscale malls.
Discover the 16 Best Seoul Shopping destinations for a truly unforgettable shopping experience in this dynamic city.
- 1. Starfield Coex Mall
- 2. Times Square, Seoul
- 3. 가나안경원 명동Gana Optical
- 4. IFC Mall
- 5. Myeongdong Underground Shopping Center
- 6. LOTTE OUTLETS Seoul Station
- 7. Myeondong Shopping Street
- 8. Seoul Plaza Shoping Center
- 9. Living Inc.
- 10. Myenongdong Main shopping Street And Area
- 11. Hoehyeon Underground Shopping Center
- 12. Noon Square
- 13. Dongdaemun Underground Shopping Center
- 14. Sogong Underground Shopping
- 15. First time in seoul
- 16. سوق متنوع يصلح للتجارة وفيه اسواق للجملة

- Monday: 10:30 AM–10 PM
- Tuesday: 10:30 AM–10 PM
- Wednesday: 10:30 AM–10 PM
- Thursday: 10:30 AM–10 PM
- Friday: 10:30 AM–10 PM
- Saturday: 10:30 AM–10 PM
- Sunday: 10:30 AM–10 PM
1. Starfield Coex Mall
Information and Reviews
- Visitors praise the magnificent Starfield Library, a two-storied space with 13-meter tall bookshelves displaying over 50,000 books, making it a must-see location in Seoul.
- Guests mention the mall's connection to luxurious brands and the Hyundai Departmental Store, providing a great shopping experience.
- The cozy cafes and boulevards indoors allow visitors to enjoy everything without ever stepping outside, which is a unique feature loved by many.
Starfield Coex Mall is more than just a place to shop; it's an experience that caters to various interests, from bibliophiles to fashionistas and food enthusiasts. With its diverse amenities, it's no wonder why it attracts visitors from all around the world.

- Monday: 10:30 AM–10 PM
- Tuesday: 10:30 AM–10 PM
- Wednesday: 10:30 AM–10 PM
- Thursday: 10:30 AM–10 PM
- Friday: 10:30 AM–10 PM
- Saturday: 10:30 AM–10 PM
- Sunday: 10:30 AM–10 PM
2. Times Square, Seoul
Information and Reviews
Customers rave about their experience at Times Square, Seoul:
- I had a lot of fun shopping here. The mall was very nice! Lots of great shops and cute things to see. I came here to see if there was a cute passport cover. My favorite was the customizable music boxes. They are so delicate, intricate, and pretty! Wish I had my room in my luggage to get one.
- Huge mall with high end stores and a food court. There is also a play area for the kids and several entertainment facilities! Highly recommended if you are in this area of Seoul!
- This place is wonderful! Every high end store you can think of. The restaurants offer authentic Korean cuisines without the overly priced products. Definitely a must when you visit. One of the best malls I’ve seen ever.
- Not as big as other department stores, if you had only one department store to check out in seoul than I wouldn’t recommend this one. I only went here to check out Electro Mart, other than that they have the usual big name stores. It’s nice and clean and modern and close to station for convenience.
Experience a range of offerings at Times Square, Seoul, including arcade games and more. Don't miss out on a visit to this vibrant shopping destination!

- Monday: 9 AM–10 PM
- Tuesday: 9 AM–10 PM
- Wednesday: 9 AM–10 PM
- Thursday: 9 AM–10 PM
- Friday: 9 AM–10 PM
- Saturday: 9 AM–10 PM
- Sunday: 9 AM–10 PM
3. 가나안경원 명동Gana Optical
Information and Reviews
- Wide selection of eyewear
- Friendly and helpful staff
- Reasonable prices for good quality products
- Efficient same-day delivery service
Whether you're looking for new glasses, sunglasses, or just need a quick fix, 가나안경원 명동Gana Optical is the place to visit in Myeongdong. You can count on their team to provide you with excellent service and a memorable shopping experience.

- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
4. IFC Mall
Information and Reviews
- Slightly less crowded mall right beside the Hyundai department store. Pet-friendly, great selection of restaurants and delicious desserts!
- What an amazing mall, very modern, with a wide variety of international flavors and sleek design.
- A giant, spacious mall with everything you need in the middle of Yeouido, including a diverse food court.
- The architecture is amazing, with fabulous interior decoration, high-end and affordable stores, a vast variety of food options, and easy accessibility from the subway station.

- Monday: 9 AM–11 PM
- Tuesday: 9 AM–11 PM
- Wednesday: 9 AM–11 PM
- Thursday: 9 AM–11 PM
- Friday: 9 AM–11 PM
- Saturday: 9 AM–11 PM
- Sunday: 9 AM–11 PM
5. Myeongdong Underground Shopping Center
Information and Reviews
- Customers praise the abundance of k-pop merchandise and other unique items available for purchase.
- Visitors appreciate the variety of shops selling affordable and trendy clothing, perfect for fashion-forward individuals.
- Reviewers mention the reasonable prices and the option to bargain for a good deal on merchandise.
Whether you're looking for the latest fashion trends, souvenir shopping, or simply exploring a vibrant shopping environment, Myeongdong Underground Shopping Center is a must-visit destination in Seoul.

- Monday: 10:30 AM–9 PM
- Tuesday: 10:30 AM–9 PM
- Wednesday: 10:30 AM–9 PM
- Thursday: 10:30 AM–9 PM
- Friday: 10:30 AM–9 PM
- Saturday: 10:30 AM–9 PM
- Sunday: 10:30 AM–9 PM
6. LOTTE OUTLETS Seoul Station
Information and Reviews
Additionally, amenities like clean toilets make the shopping experience comfortable for visitors. The global service room provides excellent services for storing luggage and facilitating tax refunds, further enhancing the shopping experience.
Customer reviews rave about the spacious walkways, easy tax refund processes, and accommodating staff at LOTTE OUTLETS Seoul Station. Some highlights from visitor feedback include:
- Convenient location connected to Seoul Station
- Easy tax refund process at the Adidas store
- Free one-hour luggage storage at the global service room
- Helpful and friendly staff providing free gifts
With a stellar rating of 4.0 stars and numerous positive reviews, LOTTE OUTLETS Seoul Station is a must-visit destination for shoppers looking for a seamless and enjoyable experience.

- Monday: Open 24 hours
- Tuesday: Open 24 hours
- Wednesday: Open 24 hours
- Thursday: Open 24 hours
- Friday: Open 24 hours
- Saturday: Open 24 hours
- Sunday: Open 24 hours
7. Myeondong Shopping Street
Information and Reviews
Customers have highlighted the following key points in their reviews:
- So much to see, shop, and do here. Take your time and enjoy the vibrant atmosphere.
- Great place for street food and shopping, with clean streets and a safe feeling.
- Must-visit location for tourists who enjoy street foods, beauty products, and clothing.
- Wonderful selection of shops meeting all tourist needs, with friendly staff and exciting environment.
Experience the excitement of Myeondong Shopping Street and discover a wide variety of shops, street food vendors, and unique products that make it a must-visit destination in Seoul.

- Monday: 4:53–10:03 PM
- Tuesday: 4:54–10:54 PM
- Wednesday: 4:53–10:03 PM
- Thursday: 1:54–4:54 PM
- Friday: Closed
- Saturday: Closed
- Sunday: 10:53 AM–4:56 PM
8. Seoul Plaza Shoping Center
Information and Reviews
The center has garnered a perfect 5.0 rating from its customers, who have left glowing reviews. Here are a few key points from their feedback:
- Convenient location and variety of stores make it a one-stop shopping destination
- Customers appreciate the cleanliness and organization of the mall
- Excellent customer service and friendly staff enhance the overall shopping experience
With a prime location and top-notch amenities, Seoul Plaza Shopping Center is the ideal place to indulge in retail therapy and enjoy a seamless shopping experience.

9. Living Inc.
Information and Reviews
- Customers rave about the variety of shops and vendors available at the mall.
- The friendly and helpful staff members make shopping a pleasant experience for all visitors.
- The cleanliness and well-maintained facilities of the mall are highly praised by shoppers.
Whether you are looking for the latest fashion trends, electronics, or delicious food options, Living Inc. has you covered. Visit this top-rated shopping destination today and experience the excellence for yourself!

10. Myenongdong Main shopping Street And Area
Information and Reviews
Customers rave about the diverse range of shops and restaurants, making it a must-visit location in Seoul. Some key points from customer reviews include:
- Packed with shops and restaurants, with a wide variety of street food to try
- Ideal for female shoppers, as there are many shops catering to women's clothing and cosmetics
- Great place for shopping, with discounts available for purchasing multiple items
Whether you are looking for the best BBQ in Seoul, high-end branded skincare products, or unique souvenirs, Myeongdong Main Shopping Street And Area has something for everyone. Don't miss out on this vibrant shopping experience when you visit Seoul!

11. Hoehyeon Underground Shopping Center
Information and Reviews
Customers have left positive reviews highlighting the following key points:
- A wide selection of products available
- Clean and well-organized environment
- Friendly and helpful shop owners
If you are looking for a unique shopping experience and a variety of items, make sure to check out Hoehyeon Underground Shopping Center during your visit to Seoul.

- Monday: 11 AM–10 PM
- Tuesday: 11 AM–10 PM
- Wednesday: 11 AM–10 PM
- Thursday: 11 AM–10 PM
- Friday: 11 AM–10 PM
- Saturday: 11 AM–10 PM
- Sunday: 11 AM–10 PM
12. Noon Square
Information and Reviews
- Customers appreciate the variety of shopping options available, from international brands to local favorites.
- The food options within the mall are also praised for their quality and variety.
- Visitors love the vibrant atmosphere of the market area and recommend exploring it, especially after 6 pm.
- Many guests find the accessibility features of the mall, such as Wheelchair-accessible car park and Wheelchair-accessible entrance, to be accommodating and convenient.
With a solid rating of 4.2 stars based on 123 reviews, Noon Square is a must-visit destination for anyone looking for a memorable shopping and entertainment experience in Seoul.

- Monday: 10 AM–10 PM
- Tuesday: 10 AM–10 PM
- Wednesday: 10 AM–10 PM
- Thursday: 10 AM–10 PM
- Friday: 10 AM–10 PM
- Saturday: 10 AM–10 PM
- Sunday: 10 AM–10 PM
13. Dongdaemun Underground Shopping Center
Information and Reviews
With a rating of 4.0 stars, based on 262 reviews, customers have shared their experiences. Here are some key points from their feedback:
- Fashion malls with affordable clothing options
- Large selection of traditional Korean clothing
- Custom-made curtains and fabric services available
Overall, visitors appreciate the variety of products and the accessibility of Dongdaemun Underground Shopping Center. Whether you're looking for trendy fashion or traditional items, this mall has something for everyone.

14. Sogong Underground Shopping
Information and Reviews
- Very convenient underground shopping street with 11 exits to main buildings.
- Surprisingly diverse set of interesting shops.
- Very good kpop store with affordable albums.
Experience the excitement of Sogong Underground Shopping for yourself!
15. First time in seoul
Information and Reviews
Visitors can enjoy a wide selection of stores offering everything from fashion and beauty products to electronics and home goods. The mall also features a variety of dining options, including cafes, restaurants, and food courts, making it easy for customers to grab a quick bite or sit down for a leisurely meal.
Customers rave about their experience at First time in Seoul, highlighting the following key points:
- Wide variety of stores and products to choose from
- Convenient location in the heart of Seoul
- Excellent dining options for all tastes
Whether you're looking to shop 'til you drop or simply unwind with a delicious meal, First time in Seoul has something for everyone. Visit us today and discover all that we have to offer!
16. سوق متنوع يصلح للتجارة وفيه اسواق للجملة
Information and Reviews
- Customers rave about the wide selection of products available at this market.
- The competitive prices make it a popular choice for those looking to save money on their purchases.
- Visitors appreciate the vibrant and bustling atmosphere of the market, making it a fun and lively place to shop.
Experience the excitement of this vibrant marketplace and discover why it is a favorite destination for shoppers and businesses alike.
Map of Seoul Shopping
Looking to indulge in some retail therapy during your visit to Seoul? Look no further! Seoul is a shopping paradise with a wide range of options, from traditional markets and high-end department stores to trendy boutiques and quirky vintage shops. Use the map below to navigate through all the best shopping spots in the city.
What are the best shopping districts in Seoul?
When it comes to shopping in Seoul, there are several districts that stand out for their unique offerings. One of the most popular areas is Myeongdong, known for its trendy boutiques, cosmetics shops, and street food stalls. It's a great place to find both international brands and local designers. Another must-visit district is Gangnam, famous for its luxury boutiques and high-end shopping malls. For a more traditional shopping experience, head to Insadong, where you can find antiques, artwork, and handcrafted items.
Other notable shopping districts in Seoul include Dongdaemun, a bustling area known for its wholesale clothing markets and fast fashion stores, as well as Hongdae, a trendy neighborhood popular with young shoppers for its indie boutiques and quirky shops.
What are some popular markets in Seoul?
Seoul is home to a variety of markets where you can find everything from fresh produce to handmade crafts. One of the most famous markets is Namdaemun Market, the largest traditional market in Korea. Here, you can browse through a wide selection of goods, including clothing, accessories, and souvenirs. For a taste of Korean street food, head to Gwangjang Market, where you can sample a variety of local dishes.
If you're looking for unique vintage finds, explore the stalls at Dongmyo Flea Market. This market is known for its secondhand clothing, accessories, and homeware items. For a more upscale shopping experience, check out the trendy boutiques and artisanal goods at Ssamziegil in Insadong.
What are some popular Korean brands to shop for in Seoul?
Seoul is home to a plethora of popular Korean brands that cater to various styles and budgets. One of the most well-known Korean fashion brands is Kyobo, which offers a range of stylish clothing and accessories for men and women. Another popular brand is Beanpole, known for its chic and trendy designs. For skincare and cosmetics, check out brands like Etude House and Innisfree, which are beloved for their high-quality products.
If you're a fan of K-pop fashion, explore stores like 8Seconds and Chuu for trendy and affordable clothing inspired by Korean idols. For those looking for traditional Korean attire, visit a hanbok shop like Goguan Studio to find beautiful hanbok dresses and accessories.
Are there any unique souvenirs I can buy in Seoul?
Seoul offers a plethora of unique souvenirs that make perfect gifts for friends and family back home. One popular souvenir is Korean beauty products, such as sheet masks, skincare sets, and makeup products. You can find a wide selection of these items at beauty stores like Myeongdong and Olive Young.
For foodies, consider picking up some Korean snacks like choco pies, seaweed snacks, and pepero sticks from convenience stores or markets. Traditional Korean crafts like hanji paper products and celadon pottery also make great souvenirs. Other unique gifts include hanbok magnets, kimchi socks, and K-pop merchandise.

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